Learn how Dometic Group transformed the way they manage digital assets
By implementing QBank, Dometic Group now has a complete digital asset management solution that makes publishing in multiple channels possible; to their website, PIM (Product Information Management) and social media channels, enabling content reuse and data-driven publishing. Dometic has gone from using QBank primarily for image management to scaling into multiple integrations, transforming the way the company stores and distributes its digital assets.
Dometic Group offers mobile lifestyle products and solutions that enrich people’s experiences when away from home, be it in an RV, van, boat, truck or simply outdoors. Cooling and heating are essential in their offering including air conditioners, refrigerators and more. As an international group, operating in about 100 markets worldwide they needed a centralized hub to manage, store and distribute their digital assets.
QBank was set-up to manage Dometic’s digital assets in a centralized hub. The backend solution allows administrators to upload digital assets, manage user and material rights and track statistics. The Media Room has facilitated sharing the correct images with PR-professionals and journalists. Dometic has scaled their QBank solution over the years and now utilizes a wide variety of QBank integrations and connectors, from Sitecore (CMS), Optimizely (e-commerce), inriver (PIM), YouTube, Moodboards, and multiple Media Portals for themselves and their brand portfolios. The integrations have been developed to make the process of publishing in multiple channels much more effective for Dometic.