Investing in a DAM is one thing, staffing up to manage the investment is another. Who is best equipped to be your Head of DAM and what teams and user roles are necessary?
Investing in a DAM is one thing, staffing up to manage the investment is another. Who is best equipped to be your Head of DAM and what teams and user roles are necessary?
We go on and on about metadata, and for a good reason - it is essential for a DAM. Simply put, your files are not worth much without metadata. In this blog post we will let you in on the possibilities a good metadata set-up enables.
We spend a lot of time and money on our social media content, but to what cost? Even if you keep your social engagement on a basic level and produce your own content it is still a large cost for a marketing department. With a DAM you can cut cost directly related to content production.
Adding a new tool to your Martech Stack in 2020 means choosing from about 8 000 products, all according to recently released Marketing Technology Landscape Supergraphic. That is both impressive and maybe a bit overwhelming, at least if you are planning to invest in new tools. In this blog post we offer you a few tips to consider when getting a DAM solution.
Our customer Coop Norway had a hard time keeping control of their product images when we first met. By integrating QBank with inRiver PIM they solved a lot of problems.
Setting up your DAM according to your business processes is equally important as following up on your efforts and evaluate. Since keeping your DAM optimized is an ongoing project we urge our customers to perform an annual evaluation.
The importance of accurate KPI's when calculating Return on Investment are crucial. With customized KPI's based on your business processes you will measure improvements efficiently. Not sure where to start? Relax, we will give you a few great tips.
The beginning of a new year is equal to countless marketing trend reports. So, instead of me predicting 2020's trends, I will let you in on how QBank DAM can meet a few of the upcoming trends.
New year ahead - Why not start with 2019's impressive stats, new integrations and a selection of feature releases.
On October 3rd we held our annual event DAM Day, in Stockholm. This year we invited long-time customer Henrik Ohlstenius, Marketing Manager EMEA at Zound Industries, to share his experience from implementing QBank for three different companies.
