How do you create an integrated, seamless customer experience across multiple devices and touchpoints? When attempting to pull off a successful omnichannel marketing strategy, it is vital to have the right tools in your arsenal. Here, consistency is key and easily achieved by embracing a powerful Digital Asset Management (DAM) solution that ensures uniformity and excellence for every part of the communication process.
Have you been actively using your DAM Solution and are starting to realize that your storage is getting too full? Or are you a company with too much content that’s trying to see if QBank can help you keep control and maybe clear out non-relevant assets? Then keep reading!
When it comes to marketing, then the content is arguably what's most important. The marketing and communications teams are constantly producing content for social media and other media channels, daily. However, this means that the amount of content produced easily gets out of hand.
An older debate we’ve mentioned in a previous blog post is whether organizations should acquire a PIM or a DAM. Many argue that only one is needed as they are essentially the same thing. However, this just shows that there are still many people who don’t understand the differences between a PIM and a DAM solution. This post will explore the differences between the two solutions and show you that one does not replace the other.
Fall equals busy times when it comes to campaigns, how many and how large is related to business and market, but it is safe to say that many of you have a seasonal campaign to plan in the near future.
E-commerce companies today wishes to handle product information efficiently and being able to update product with the correct product information in different channels, to keep brand consistency. A PIM solution enables you to stay in control of all areas of the e-commerce strategy and go-to-market, adding a DAM solution can help you create efficient workflows for shortening your time-to market. Here’s three reasons why integrating your DAM to a PIM is going to have a positive effect on your business.
The work of any brand manager has become more complex the past years due to the increase of channels and content. A crucial ingredient of keeping a high rate of consumer engagement with the demands increasing on omnichannel, is publishing consistent content in different types of channels. With QBank you can publish assets to a wide selection of channels. Thanks to our open API it’s possible to integrate QBank with your current communication tools.
Getting started with DAM? Congratulations, you are moving closer to so many business effects! Your initial DAM project may last for a short period of time, but your DAM journey has just started.
Naming your assets wisely is an important cornerstone in running an optimized DAM solution. In this blog post we will give you a few valuable tips.
