Adding a new tool to your Martech Stack in 2020 means choosing from about 8 000 products, all according to recently released Marketing Technology Landscape Supergraphic. That is both impressive and maybe a bit overwhelming, at least if you are planning to invest in new tools. In this blog post we offer you a few tips to consider when getting a DAM solution.
Building and adding new tools to the Martech Stack is an ongoing process with new vendors on the market and changed internal requirements. With the release of the huge Marketing Technology Landscape Supergraphic 2020 I started thinking about what you need to know to choose the right DAM solution, a solution that should fit your needs and enable you to grow your business. Turned out to be quite long blog post so I had to narrow it down to three tips.
For those not familiar with the Martech Landscape; once a year Scott Brinkley at Chiefmartec.com releases this landscape over available Martech solutions. The landscape was first released in 2011 with 150 logos and has now grown to over 8000 logos. Solutions are coming and going, some are staying for years and some are being bought by others - an ever-evolving landscape. What I find interesting is the analysis on the Martech Market that comes with it. For example, this year shows that tools within conversations and governance has grown with 70 %. And also states that marketers spend most time on campaign management, training and support, and workflow and processes. Read the analysis here.
So, how should you act when selecting a DAM tool for your Martech Stack in 2020? Here are three important areas to consider when finding the perfect DAM for your business.
QBank's Marketing Manager since early 2016. Sofie has a passion for marketing, communications, and of course, DAM.
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QBank is a DAM SaaS solution that makes your communication more connected and efficient. It's integrated with a lot of tools which makes it a flexible hub for all your digital assets.
QBNK Holding AB (publ) is the owner of QBank and is listed on Spotlight Stock Market in Stockholm, Sweden with stock symbol QBNK.