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THE QBANK BLOG

Turn your digital assets into content

Seeing is believing

Digital Marketing, Content Marketing, DAM, Customer Experience mars 22, 2016

Visual communication is tremendously powerful. Images trigger emotions and attitudes, increase attention and recollection. About half of our brain is dedicated to processing images, and it’s done at a staggering speed. In fact, the brain processes an image 60.000 times quicker than processing written text. While interpreting an image comes natural, reading is something we had to learn.

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If content is king, where is the castle?

Integration, Digital Transformation, DAM, Connector mars 11, 2016

There was a time when you picked up the phone and called your advertising agency when you needed a certain logotype in a specific file format. If it was urgent, you got it delivered by bike courier, maybe even on a SyQuest disk (look it up). I’m old enough to remember when files weren’t sent by email but by bike. I spent a summer doing just that; riding a bike with that SyQuest as my precious cargo.

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QBank <3 InDesign

QBank, Trends, DAM, InDesign, Print, Connector mars 1, 2016

Turns out that people really like print. Gutenbergs old invention dating back to 1436 is still going strong. Who would have guessed this in an almost all digital world where everyone stares into a smartphone or tablet?

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