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THE QBANK BLOG

Turn your digital assets into content

Christian Åkerlund

Christian Åkerlund
Christian has a long experience from working with developing, delivering and supporting Digital Asset Management (DAM) and Marketing Resource Management (MRM) solutions for Volvo Cars, Logitech, Taylormade adidas and other great companies, both domestic and internationally.

Recent Posts

You’ve got a friend request!

QBank, Social media, DAM, Connector, Falcon.io mars 10, 2017

Every time we come across a system that does some magic stuff we always examine the possibility of integration. Not just because we can, but because in most cases, the whole is greater than the sum of its parts.

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Connect your DAM to Episerver 10

Digital Asset Management, QBank, Episerver, DAM, Connector december 21, 2016

Doing mind numbing and repetitive work can be a great way to relieve stress. Add some Mozart, and you’ll be surprised how switching the brain into idle standby mode while relying mostly on muscle memory will help you clear your mind. Organizing your desktop, sorting your vast collection of funny cat videos; or like my colleague Pontus, solve a Rubik’s Cube.

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DAM, we’ve come a long way!

Digital Asset Management, Integration, QBank, Digital Marketing, DAM november 21, 2016

Fresh out of school and at around the same time Netscape launched its first browser, I started working in the small multimedia department of an otherwise very traditional advertising agency. There were two different browsers to take into account, the closest you got to multimedia on the internet was animated GIFs, and back-end programming was limited to processing HTML forms. The tools were basic but did the job.

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Attention Photo Editors!

Digital Asset Management, CMS Connector, QBank, Episerver, DAM oktober 30, 2016

In a previous blog entry, we talked about the power of visual communication. Images are everywhere, but normally they didn’t end up in front of your eyeballs by accident. At least they shouldn’t. Picking the right imagery strengthens the message and the values of the brand you are communicating. Picking the wrong one will water down your communication or even work against it. Nothing new here.

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Infographic - From Chaos to Order

Digital Asset Management, Tips, QBank, DAM, Infographic september 24, 2016

A Digital Asset Management works as a centralized hub for your digital assets. Today's blogpost is illustrating this in an infographic - take control of your chaos!

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The Word is the Key

Tips, Metadata, DAM augusti 26, 2016

It’s hard to imagine the streets of Stockholm - now flooded in wonderful summer sunshine - will be filled with something we call “slask” in a few months. While Eskimos are said to have over 300 different words for snow, we only have 150 or so here in Sweden. Which brings me to the topic of this post - keywords.

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Fly Me to the Moon

Digital Asset Management, Tips, Marketing, DAM augusti 12, 2016

Welcome back to work - hope you had a great summer vacation. Time to ignite the rockets again! Talking about rockets; some years ago, when NASA was asked what it would take to fly back to the moon, the answer came as a bit of a surprise - “We forgot how to do it, we’d have to start from scratch”.

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DAM DAY 2016 in Göteborg*

Digital Asset Management, Event, DAM Day, Digital Transformation, Partner maj 26, 2016

On May 19, we had the pleasure of hosting our second DAM DAY, this time at IHM Göteborg*, in cooperation with Dicom. We would like to extend a warm thank you to all participants; our great speakers and especially to all of you who came and spent a few hours of your valuable time learning about how DAM can make you work smarter, not harder. We had a great lineup of speakers ranging from different industries and areas.

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Why strong brands rule

DAM Day, DAM, Media Portal, Brand Portal maj 17, 2016

The case for a brand portal

Building and managing a strong brand is one of the more difficult things you can do - ask any brand manager. For a business, the brand represents its personality, its promises and its customers’ expectations, and as a result, a large part of its value. When Geely bought Volvo Cars, it didn’t primarily buy the factories and the production lines, it bought a strong brand, cultivated over decades.

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Or how to meet the deadline while still having time for lunch.

Digital Asset Management, Tips, QBank, Metadata, DAM april 29, 2016

Sometimes bigger is not better...

Consider the following scenario: You get this super important PowerPoint presentation (you know it must be important because it’s over 150MB in size), and you need to share it with a number of equally important recipients. You fire up your email and attempt to send it as an attachment, just to get the dreaded automatic response back: “Your attachments cannot exceed 25MB”. You open the presentation and notice there are only 15 slides in it, but the low amount of slides is definitely compensated by some really nice images.

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