Why is brand consistency important when talking about DAM?

The work of any brand manager has become more complex over the past years due to the increase of channels and content.

A crucial ingredient of keeping a high rate of consumer engagement with the demands increasing on omnichannel, is publishing consistent content in different types of channels.

With QBank you can publish assets to a wide selection of channels. Thanks to our open API it’s possible to integrate QBank with your current communication tools.

Resizing and storage of assets

A smart thing about a DAM is that it helps you edit, crop, and resize images and assets. This could be very helpful if you’re reusing content in several channels or if you have many different image sizes on your website. By adding pre-determined image templates, you can resize an image with just one click. And even better, you can even do this on several images at once. QBank is a web-based cloud solution and uploading can be done anywhere if you have Wi-Fi, a computer, or a smart phone. -Yes, we have an app where you can upload images when you’re on the run. Making it simple and easy for you to update content on different channels at any time, boosting your brand consistency.

Keeping originals

You always keep your originals in QBank, and new sizes or cropped versions will be added as new assets. This way you cannot lose track of either originals or new versions. When you have created a new version, you can choose to group it with the original to keep them together. Being in full control of what you have edited and your originals, staying on top of the content you want to publish on your different channels.

Building a reliable Martech Stack

A key in working efficiently with your digital assets and marketing material to achieve brand consistency, is to integrate your Marketing technologies (Martech). This to enable pushing asset to other systems and programs automatically. 

GDPR and digital rights management

Today many of us need to make sure to follow the General Data Protection Regulation (GDPR) when managing personal data.

QBank has a selection of features to ensure that you keep track of personal data such as images of employees, consent agreements and more. We have also made it easier to delete personal data. 

Hopefully this article gave you some insights in becoming a smashing DAM user.

Below is a link to more tips to get started with DAM.