Turn your digital assets into content

If content is king, where is the castle?

Digital Transformation, DAM, Connector, Integration mars 11, 2016

There was a time when you picked up the phone and called your advertising agency when you needed a certain logotype in a specific file format. If it was urgent, you got it delivered by bike courier, maybe even on a SyQuest disk (look it up). I’m old enough to remember when files weren’t sent by email but by bike. I spent a summer doing just that; riding a bike with that SyQuest as my precious cargo.

Then things happened in a quicker and quicker pace, transforming industries that had been around for decades. Leaving companies leapfrogged by quicker and smarter startups knowing how to leverage technology, or entirely transformed. Fast forward. Today, the world’s largest carrier is not AT&T - it’s Skype. Virgin Megastore has been totally overrun by online services such as Spotify or Apple iTunes and most people consume their news not by reading the morning newspaper.

So how did this happen?

- Because digital. A very large portion of what we consume today is digital content, whether it’s the news we read, the songs we listen to, the videos we watch or the apps we download - and we do it by using more channels than before. Digital has allowed small startups to disrupt existing business models and forced others to adapt, at an exponential speed.

Digital Asset Management (DAM) is a crucial foundation enabling digital transformation, bringing together content of different asset types previously sitting in siloed legacy systems, allowing for new relations between assets to be established and new channels to be integrated. What used to be a separate system for storing digital video, one system for imagery and another one for sales material can now be handled by a single DAM system, fully integrated with the customer facing services, whether it’s a CMS, a self-service portal/frontend or a mobile app.

Today, companies from different industries rely on QBank DAM to enable this transformation - allowing them to create new services by aggregating assets and metadata, delivering assets via internal or customer facing frontends. The specific needs of creative groups, marketing and sales may be different, but ultimately the underlying foundation may be the same.

QBank DAM is a scalable, open-ended and extendable system, managing any type of digital asset. Connectors allow interoperability with leading content management systems (EPiServer, Sitecore, Wordpress etc), desktop publishing (Adobe Creative Cloud), social media or just any third party system via its APIs. But equally important, QBank DAM is designed to be compatible with how humans work, in an intuitive and user friendly way.

* SyQuest was founded in 1982, and ceased operations in 1998.


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Topics: Digital Transformation, DAM, Connector, Integration

Christian Åkerlund

Written by Christian Åkerlund

Christian has a long experience from working with developing, delivering and supporting Digital Asset Management (DAM) and Marketing Resource Management (MRM) solutions for Volvo Cars, Logitech, Taylormade adidas and other great companies, both domestic and internationally.



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