In today’s fast-moving communications and marketing technology landscape, it isn’t always easy to keep up. Therefore, it might be time for a blog post that keeps it pretty simple. Here it is, DAM for Dummies - enjoy!

In this post, I will turn the attention towards QBank's Marketing Team, and give you my favorite QBank features. Enjoy!

It is such a cliché - but usually it is true. If you could find an efficient short-cut that helps you save time, effort and energy in your everyday-work, why wouldn’t you take advantages from it?

I am not a blockchain geek, but I can see some great opportunities and possibilities with this technology. In short blockchain is a technology that validates that data is absolutely correct and not tempered with. The data is sealed with a hash and is distributed to a large number of validators, making it extremely hard to change without getting noticed. And yes, when something is not right it will get noticed. This is a really important aspect in modern banking, like for the digital currency Bitcoin that uses this technology. 

At QBank, we want to focus on building a great DAM. While we have added basic publishing tools towards the most popular social media, there's no way to keep up with API changes, platform possibilities, and customer requirements without making it a full time job. That's why we find partners to integrate and work with in areas such as this, and in the social media realm, there's no greater partner than the Danish Falcon.io! 

I recently had a conversation with a QBank user who stated the importance of setting and follow up their DAM goals. I was thrilled to learn how they worked for optimizing their QBank. Inspired of that conversation; here are some tips on how to grow with your DAM solution.

Last Tuesday, the fifth edition of DAM Day took place, this time in Stockholm at GT30. We had been preparing for this day for months, and the result was really good. Here is a short summary on what was said at the event.

Texts are essential in our everyday lives, professionally and personally. Everyday we write. We write e-mails, blogs, presentations, reports, marketing material, posts for social media, or just simple text messages. All these texts we write – where do we store it? Digital assets, such as images and videos, usually have a special place to be stored in, preferably in a DAM system, but what about your texts?

What’s the cost for not investing in a Digital Asset Management? Whenever it is time for investing in any type of IT solution, you need to calculate on ROI (Return On Investment). You would be a fool not to. 

When images, videos, documents and associated metadata is created in a number of different places, and needs to be directed to multiple channels - having one central hub that can handle both the inflow and outflow of assets (and metadata!) can not only save a lot of time, but also work as a safeguard making sure the right material is made available in the right channels.