Visual communication is tremendously powerful. Images trigger emotions and attitudes, increase attention and recollection. About half of our brain is dedicated to processing images, and it’s done at a staggering speed. In fact, the brain processes an image 60.000 times quicker than processing written text. While interpreting an image comes natural, reading is something we had to learn.
“Studies show that people remember 10% of what they hear, 20% of what they read and 80% of what they see and do.“ - Psychologist Jerome Bruner, NYU
On the internet and especially with the smartphone revolution - sites and apps such as Pinterest, Flickr, Tumblr and Instagram have all contributed and even created brand new channels for marketing and brand communication. Photovertising - engaging consumers to contribute by submitting their own photos has become a lot more common. Recent changes to the facebook timeline have all put a larger emphasis on visual content (not limited to photos of cute cats).
It comes as a bit of surprise that while a large majority of senior level marketing executives agree on that visual assets are core to communicating a brand story, and that the importance will grow in the future, only a minority of the same group have a digital asset management system in place to organize and manage the visual assets.
“Marketers are virtually ignoring process inefficiencies that will only multiply as the content ecosystem continues to grow at lightning speed.“ - CMO Council, 2015
With a multitude and ever growing number of channels to keep track of, QBank DAM provides you with one central hub where usage of digital assets across those channels can be controlled, whether it’s photos, documents or videos and other rich media.
With connectors to leading CMS systems such as EPiServer, Sitecore, Sharepoint and Wordpress, in conjunction with a well documented API, a content owner can at any point in time ensure that only approved material gets used in specific channels, and also provides an overview of what is being used where, and in which variations.
By taking control over the entire asset lifecycle, from creation and approval to distribution, an organization can create significant cost savings, and drive an increased revenue.
On a side note: According to a survey by University of Indiana, watching cats on the internet “boosts viewers' energy and positive emotions and decreases negative feelings”. Meow.
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