Almost everyone who have worked within a communications or marketing team has come across some level of digital asset chaos. I know I have.
Today I met two communications sisters, both eager to market their brand, but facing the same issues. They represent two different organizations, but told me the exact same stories. They simply couldn't keep control of their digital assets. These are a few issues they often faced:
Everything that is produced or bought belongs in your DAM; images, videos, presentations, inDesign documents, press material. From the DAM your content can be available for your Sales Team, PR, Communications, Customers Service, etc. All of this content then should be published to your communications channels such as CMS, Brand Portal, Media Portal, Image Gallery, PIM, Facebook, YouTube, intranet and so on.
Going back to the issues I mentioned, here is how a DAM system helps you.
Sadly, this is the situation for many communications and marketing teams. I know, I have been one of them. Meeting these like-minded is one of the best things about my job. I can relate to their situation and I understand their frustration. And even better, show them there is a solution to manage the issues.
Hopefully this will inspire you to consider a DAM system!
QBank's Marketing Manager since early 2016. Sofie has a passion for marketing, communications, and of course, DAM.
Please feel free to share this blog post in social media or add a comment below.
Please follow us in our social channels for more news and posts.
QBank is a DAM software that makes your communication more connected and efficient. It's integrated with a lot of tools which makes it a flexible hub for all your digital assets.
QBNK Holding AB (publ) is the owner of QBank and is listed on Spotlight Stock Market (formerAktieTorget) in Stockholm, Sweden with stock symbol QBNK.