Digital Transformation is hardly something new, but still highly present. Some of you are just getting started while others have already taken off on the digital journey. Wherever you stand, a DAM can stand beside you and offer great support.

The case for a brand portal

Building and managing a strong brand is one of the more difficult things you can do - ask any brand manager. For a business, the brand represents its personality, its promises and its customers’ expectations, and as a result, a large part of its value. When Geely bought Volvo Cars, it didn’t primarily buy the factories and the production lines, it bought a strong brand, cultivated over decades.