Have you heard about Digital Asset Management or DAM, but aren’t really sure what it is and how it can support you in making your marketing team more agile? This is the blog post for you, in our Christmas edition.  

Marketing and Communications Teams produce content for social media, websites and blogs on a daily basis. The pile of content is rapidly growing and can easily get out of hand. If content is king, then a tool for organizing it would be the castle.

Our society and the businesses that we operate are rapidly changing through digitalization, that’s an undisputable fact. Social media, technical shifts and new customer behaviours are types of new realities that we all face; some better than others.

Visual communication is tremendously powerful. Images trigger emotions and attitudes, increase attention and recollection. About half of our brain is dedicated to processing images, and it’s done at a staggering speed. In fact, the brain processes an image 60.000 times quicker than processing written text. While interpreting an image comes natural, reading is something we had to learn.