A fundamental driving force behind digitalization is to make life easier for people. We want to navigate information more efficiently, stay in contact with our friends and colleagues at all times and spread our ideas across the world. That’s great, but what if it’s not that simple? What if it actually makes life harder instead of easier?

Visual communication is tremendously powerful. Images trigger emotions and attitudes, increase attention and recollection. About half of our brain is dedicated to processing images, and it’s done at a staggering speed. In fact, the brain processes an image 60.000 times quicker than processing written text. While interpreting an image comes natural, reading is something we had to learn.