When it comes to marketing, then the content is arguably what's most important. The marketing and communications teams are constantly producing content for social media and other media channels, daily. However, this means that the amount of content produced easily gets out of hand.
An older debate we’ve mentioned in a previous blog post is whether organizations should acquire a PIM or a DAM. Many argue that only one is needed as they are essentially the same thing. However, this just shows that there are still many people who don’t understand the differences between a PIM and a DAM solution. This post will explore the differences between the two solutions and show you that one does not replace the other.
Fall equals busy times when it comes to campaigns, how many and how large is related to business and market, but it is safe to say that many of you have a seasonal campaign to plan in the near future.
E-commerce companies today wishes to handle product information efficiently and being able to update product with the correct product information in different channels, to keep brand consistency. A PIM solution enables you to stay in control of all areas of the e-commerce strategy and go-to-market, adding a DAM solution can help you create efficient workflows for shortening your time-to market. Here’s three reasons why integrating your DAM to a PIM is going to have a positive effect on your business.
In a strained time when companies struggle with budget cuts, keeping teams together while working from home, and even layoffs, the importance of functioning and efficient digital tools is a necessity. What has this to do with open APIs? The open API is what enable building streamlined and automatized Martech stacks.
On October 3rd we held our annual event DAM Day, in Stockholm. This year we invited long-time customer Henrik Ohlstenius, Marketing Manager EMEA at Zound Industries, to share his experience from implementing QBank for three different companies.
On October 3rd we held our annual event DAM Day, in Stockholm. Every year we share the latest news in QBank and our roadmap for upcoming year. This year was no exception and our CTO shared the latest.
A DAM solution enables a range of possible business effects throughout an organization. What used to be a system mostly for Marketing and Communication Teams is now a tool that supports multiple departments with cross-functional workflows and integrations.
Our annual event DAM Day is just a month away and we are so excited. I could almost give you an infinity of reasons to why you should attend our event.... But I guess the following three are a bit easier to process.
Brand Managers’ are responsible for at least one brand, an extensive amount of content and a number of channels for distribution. Managing this without a DAM and a long-lasting architecture of your Martech Stack will cost you time and money (and possibly multiple headaches). Brand Managers, here are some areas that can be improved with QBank DAM.
