Managing content takes a lot of resources from a Marketing Team, not only is it time consuming but involves multiple stakeholders and teams. Managing content delivery efficiently has come to be a top priority for many CMOs.

Working with images in multiple distribution channels is an amazing opportunity that enables you to spread your message. But it comes with risks as well. Are you in control of where your assets are published, either by internal or external parties?

In a strained time when companies struggle with budget cuts, keeping teams together while working from home, and even layoffs, the importance of functioning and efficient digital tools is a necessity. What has this to do with open APIs? The open API is what enable building streamlined and automatized Martech stacks.

Investing in a DAM is one thing, staffing up to manage the investment is another. Who is best equipped to be your Head of DAM and what teams and user roles are necessary?

We go on and on about metadata, and for a good reason - it is essential for a DAM. Simply put, your files are not worth much without metadata. In this blog post we will let you in on the possibilities a good metadata set-up enables.

We spend a lot of time and money on our social media content, but to what cost? Even if you keep your social engagement on a basic level and produce your own content it is still a large cost for a marketing department. With a DAM you can cut cost directly related to content production.

Adding a new tool to your Martech Stack in 2020 means choosing from about 8 000 products, all according to recently released Marketing Technology Landscape Supergraphic. That is both impressive and maybe a bit overwhelming, at least if you are planning to invest in new tools. In this blog post we offer you a few tips to consider when getting a DAM solution.

Our customer Coop Norway had a hard time keeping control of their product images when we first met. By integrating QBank with inRiver PIM they solved a lot of problems.

Setting up your DAM according to your business processes is equally important as following up on your efforts and evaluate. Since keeping your DAM optimized is an ongoing project we urge our customers to perform an annual evaluation.

The importance of accurate KPI's when calculating Return on Investment are crucial. With customized KPI's based on your business processes you will measure improvements efficiently. Not sure where to start? Relax, we will give you a few great tips.