When it comes to marketing, then the content is arguably what's most important. The marketing and communications teams are constantly producing content for social media and other media channels, daily. However, this means that the amount of content produced easily gets out of hand.
Marketing and Communications Teams produce content for social media, websites and blogs on a daily basis. The pile of content is rapidly growing and can easily get out of hand. If content is king, then a tool for organizing it would be the castle.
