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THE QBANK BLOG

Turn your digital assets into content

Fly Me to the Moon

Digital Asset Management, Tips, Marketing, DAM augusti 12, 2016

Welcome back to work - hope you had a great summer vacation. Time to ignite the rockets again! Talking about rockets; some years ago, when NASA was asked what it would take to fly back to the moon, the answer came as a bit of a surprise - “We forgot how to do it, we’d have to start from scratch”.

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5 ways DAM improves your ROI

Digital Asset Management, Integration, QBank, Digital Marketing, Marketing, ROI december 1, 2014

A common approach by many organisations to calculating DAM ROI is to use statements like “each of our x employees spend y hours each day, searching for assets”. They then use this statement to count backwards and calculate the ROI; Search time per day (hour) x Employee cost per hour = Cost for Business per day.
This formula however, will only tell what the costs are without using a DAM. But there are more factors to consider when calculating the ROI for a successful DAM implementation.

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