When it comes to marketing, then the content is arguably what's most important. The marketing and communications teams are constantly producing content for social media and other media channels, daily. However, this means that the amount of content produced easily gets out of hand.
Last week was a DAM good week for us at QBank, it was time for DAM Day. An event all about Digital Asset Management. For those who missed it, here's a recap.
On DAM Day our CTO Hootan Soheilzad presented new and upcoming QBank features. But first he took us back to when it all started in 2003.
Marketing and Communications departments often manage large numbers of digital files or assets and publishes in several different channels like websites and social media channels. The work of any brand manager has become more complex the past years due to the increase of channels and content. So, how do you keep up without a system suitable for the task of storing, managing and publishing? A shared folder on a server or a local hard drive will not do the job for you no more!
With the General Data Protection Regulation or GDPR in place, we thought it’s about time to introduce a couple of GDPR related features in QBank.
Marketing and Communications Teams produce content for social media, websites and blogs on a daily basis. The pile of content is rapidly growing and can easily get out of hand. If content is king, then a tool for organizing it would be the castle.
Welcome back to work - hope you had a great summer vacation. Time to ignite the rockets again! Talking about rockets; some years ago, when NASA was asked what it would take to fly back to the moon, the answer came as a bit of a surprise - “We forgot how to do it, we’d have to start from scratch”.
A common approach by many organisations to calculating DAM ROI is to use statements like “each of our x employees spend y hours each day, searching for assets”. They then use this statement to count backwards and calculate the ROI; Search time per day (hour) x Employee cost per hour = Cost for Business per day.
This formula however, will only tell what the costs are without using a DAM. But there are more factors to consider when calculating the ROI for a successful DAM implementation.
