I recently had a conversation with a QBank user who stated the importance of setting and follow up their DAM goals. I was thrilled to learn how they worked for optimizing their QBank. Inspired of that conversation; here are some tips on how to grow with your DAM solution.
It’s hard to imagine the streets of Stockholm - now flooded in wonderful summer sunshine - will be filled with something we call “slask” in a few months. While Eskimos are said to have over 300 different words for snow, we only have 150 or so here in Sweden. Which brings me to the topic of this post - keywords.
Consider the following scenario: You get this super important PowerPoint presentation (you know it must be important because it’s over 150MB in size), and you need to share it with a number of equally important recipients. You fire up your email and attempt to send it as an attachment, just to get the dreaded automatic response back: “Your attachments cannot exceed 25MB”. You open the presentation and notice there are only 15 slides in it, but the low amount of slides is definitely compensated by some really nice images.
A digital asset with no related metadata is often more or less useless, carrying little or no value for an organisation beyond its creation and first use.
We spend enormous amounts of time and money on creating content, but unfortunately the job is only half-done if you don't tag your files properly. Adding metadata to your files is what transforms them into valuable assets!
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