How do you go about building that perfect Martech Stack? Integration is key and two important part of a successful e-commerce Martech Stack is PIM and DAM. Not everyone believes they are both needed – here’s how they do complete each other.

A digital asset with no related metadata is often more or less useless, carrying little or no value for an organisation beyond its creation and first use.

Continuing on previous week’s topic; a system that can only talk to itself is indeed a lonely system. When Google released its Maps API in 2005, any website could suddenly present beautiful and functional maps, mashed up with any other stored data.

Today, Social Media sites offer a number of API's to allow sharing and posting, and new services emerge every day that are mash-ups of existing tools, using APIs to weave them together. API's are the fabric of the web.

We’re seeing a lot of debate in the industry whether organisations should acquire a system for PIM or DAM. Some people argue that a PIM can replace the DAM-tool or vice versa and that you don't need both tools in your organisation. Even though this might be true in some special cases, these people probably lack the deeper knowledge of what a DAM-tool does. In this post we will give you an explanation of why a PIM can't replace a DAM.