Creative teams spend a great deal of time, money and efforts on creating smashing content for a large variety of channels. With all that investment isn’t it strange that so few seems to predict or measure return on their content investment? With QBank Digital Asset Management you can cut costs on your content investment.

What’s the cost for not investing in a Digital Asset Management? Whenever it is time for investing in any type of IT solution, you need to calculate on ROI (Return On Investment). You would be a fool not to. 

When getting started with your Digital Asset Management solution there are a few things we suggest. We have addressed this in the blog before but we believe this can be repeated.

When it comes to investing in a new solution for your organization, there are a number of factors to keep track of. We've listed the most important things to consider when investing in a Digital Asset Management solution.

A common approach by many organisations to calculating DAM ROI is to use statements like “each of our x employees spend y hours each day, searching for assets”. They then use this statement to count backwards and calculate the ROI; Search time per day (hour) x Employee cost per hour = Cost for Business per day.
This formula however, will only tell what the costs are without using a DAM. But there are more factors to consider when calculating the ROI for a successful DAM implementation.