We spend a lot of time and money on our social media content, but to what cost? Even if you keep your social engagement on a basic level and produce your own content it is still a large cost for a marketing department. With a DAM you can cut cost directly related to content production.
At QBank, we want to focus on building a great DAM. While we have added basic publishing tools towards the most popular social media, there's no way to keep up with API changes, platform possibilities, and customer requirements without making it a full time job. That's why we find partners to integrate and work with in areas such as this, and in the social media realm, there's no greater partner than the Danish Falcon.io!
Every time we come across a system that does some magic stuff we always examine the possibility of integration. Not just because we can, but because in most cases, the whole is greater than the sum of its parts.
April 12-13, 2016 Facebook had their 7th almost-annual developer conference F8 at Fort Mason, San Francisco. I was invited to join this two-day event and numerous other meetups, connected to Facebook in some way.
At QBank we’ve had the possibility to upload media directly from our Digital Asset Management (DAM) to Facebook for quite some time now and the integration is getting better and better all the time. But Facebook is so much more than cute pictures of cats and other people's children, food and gym-habits. Mark Zuckerberg started off the first day with a keynote talking about the roadmap for the next 10 years, where video, virtual reality, artificial intelligence and connectivity was the big points.
On Sunday afternoon the whole dev team met up in Stockholm for the yearly coding getaway. The concept is quite simple: locate a place in the middle of nowhere (but where you still get a 4G signal), pack the cars with a bunch of happy developers and drive off into the wilderness. This year we found a cute cabin in the Roslagen area where we set up camp. Once the fridge had been filled to capacity we started coding.
The blog is back! Hopefully so are you after a great vacation. We're kicking off the new season by giving you this blog post on how to craft great social media campaigns - and how DAM will help you do it!
Last week, five members from our tech team went to a cabin up in the mountains on a "bootcamp". The idea was for us to be able to focus, undisturbed, on a major task during these days - social media integration.
