Learn how the Astrid Lindgren Company is maintaining brand legacy using QBank

The team at Astrid Lindgren Company utilizes QBank as a system for tracking, distributing and securely giving licenced users instant access to approved images. Creating more efficient workflows and easy collaboration with external agencies, while ensuring brand consistency.
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Background

Astrid Lindgren is one of the most beloved Swedish writers, creator of iconic characters such as Pippi Longstocking, Ronia, Karlsson on the Roof, and many more. The Astrid Lindgren Company works with publishers, film companies, TV channels, producers, and designers from all over the world to ensure the best experience of Astrid Lindgren’s work to children and grown-ups across the globe. As the copyright owner of Astrid Lindgren’s work, the Astrid Lindgren Company’s mission is to protect and promote the trademark of Astrid Lindgren in line with the values of the brand.

The Challenge

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Brand consistency

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Copyright

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Legal

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Security

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Legacy

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Access control

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Inefficient workflows

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The solution

Using QBank media portal and moodboards, the Astrid Lindgren Company can track, distribute and securely give licensed users instant access to approved assets. The use of QBank has eliminated the manual process of searching for, retrieving, monitoring, and sending assets via e-mail. Providing the team with a streamlined process, allowing them to simply refer users to the media portals, where they can instantly download selected files. If new versions of the assets are made, the changes are automatically implemented throughout the system and to all users, making sure the assets used are always up-to-date.

Features

Moodboards

Media Portals

Enhanced Metadata Set-up

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