DAM FOR coop norway

The Challenge

When we first met Coop, they experienced issues with their current management of assets. They had several non-integrated image bank solutions that in some cases was administrated by external agencies. The distribution and publishing processes were inefficient, and they found that they were inconsistent in how they displayed their products. The same product where in many cases displayed with different product images in different channels and systems. Coop simply felt that they had lost control of their images, videos and marketing related assets.

Coop Norway has one of QBank’s most advanced solutions and is built on a complex system architecture with focus on smart and highly efficient workflows. Coop now uses QBank as a hub for their digital marketing efforts.

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About Coop Norway

Coop Norway is one of Norway’s largest retailer of groceries and consumer goods, and has 1200 stores, over 28 000 employees, a number of concept stores as well as several online stores.  Coop is a cooperation own by its 1,6 million members. Together with its subsidiaries they run and manage Coop Norway’s operations. 

Coop is engaged in issues concerning ecology, health and healthy food and to be best at it is one of their goals. Ecology, health and healthy food are areas that is important to Coop, they even aim to be best at it.