As a service to their partners, Saltkråkan provides them with protected material, such as images, logotypes and other material that often tend to consist of large files. Previously this was done with the help of various internet applications.
This process granted Saltkråkan to have complete control over who had access to its assets, however it was very time consuming. Saltkråkan needed a system that lets them share assets to licensed users in a fashion that is efficient for all, without losing control over who had access to what material.
Saltkråkan’s mission is to protect and promote the trademark of Astrid Lindgren, worldwide. Astrid Lindgren, the famous storyteller and creator of iconic characters such as Pippi Longstocking, Ronia and Karlsson on the Roof.
Saltkråkans activities are built on a true love of Astrid Lindgren and her works. This love is something that they want to spread and share with as many children and grown-ups as possible in the future. Their desire is that future developments take place in a way that guards and protects the originality and feel of Astrid Lindgren’s work.