DAM for Swedish Match


Swedish Match is the developer, manufacturer, and seller of market-leading brands in the product areas of snus, snuff, and other tobacco products.

They needed a system that provided an easy way to share, sort, and find files, especially marketing material such as logos, brand texts, and pack shots, both external and internal. They also needed a solution that could be integrated with an existing business system.


A sustainable solution

With around 70 products tied to a large number of images, text, and not to mention large print files, Swedish Match needed a solution where they could easily share the material in other channels externally that could also be used as a brand portal internally. Another crucial aim has been to cut overhead for managing files, which QBank has fully accomplished.

An additional challenge was that Swedish Match had different brand managers for each brand. Making it difficult to overview files as agencies sent material to the company by email. With their employees spread across the globe, managing assets and ensuring correct usage of files also proved to be a complicated task.

By integrating QBank with their existing publishing system Swedish Match was able to get the framework to ensure that their brand has the best solution required in a communication-intensive organization.