In a recent episode of ANOTHER DAM PODCAST, the Head of Digital Asset Management at The Coca-Cola Company was interviewed. When asked what’s the most appreciated feature of their DAM his answer came quickly, it enables and simplify reuse of content. The fact that “everything needs to turn into everything” and the use of the same content in multiple channels or brands, is familiar for many. Maybe you recognize this from your own marketing department. Today we rarely produce content for one cause, it’s usually being re-cropped, re-written and shared in multiple channels. This is what today’s communications landscape looks like and we need to cope with it.
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