Learn how Swedish Match cut costs by taking their digital asset management in-house

Before implementing QBank, global company Swedish Match had no centralized hub for their digital assets. Images and marketing materials were primarily shared via USB sticks and tagging the images correctly was a time-consuming, manual process. It also meant relying on external agencies to provide images that got lost in the mix. By integrating QBank with their existing publishing systems, Swedish Match was able to automize their processes and take full control of their digital asset management.
6700 employees
Global
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Background

Swedish Match is the developer, manufacturer, and seller of market-leading brands in the product areas of snus, snuff, and other tobacco products. They needed a solution that provided an easy way to share, sort, and find files, especially marketing material such as logos, brand texts, and pack shots both internally and with external partners. They also needed a solution that could be integrated with an existing business system. With their employees spread across the globe, they needed a system that would help manage assets and ensure the correct usage of files.

The Challenge

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Large quantity of assets

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Brand consistency

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Manual processes

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Version Control

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The solution

Using QBank Swedish Match has taken full control of their digital assets. They have automized the tagging of images through the integration of Microsoft Dynamics AX, making the process of uploading product images and pack shots to their own websites and external vendors effortless.

Features

Moodboards

Media Portals

Single Source of Truth

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Optimizely
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Microsoft Dynamics