Turn your digital assets into content

Naming Conventions for Digital Assets

Digital Asset Management, Tips, QBank april 23, 2021


Naming your assets wisely is an important cornerstone in running an optimized DAM solution. In this blog post we will give you a few valuable tips.

Why is naming conventions so important?

To name digital assets and folders in a consistent and logical manor is always the preferred way, but when working with large quantities of files it is a true game changer and what enables assets to quickly be located, identified and retrieved.

Correct and logical naming is also very important when publishing these assets from QBank to external channels, making sure that the viewers understand and recognize the context of a photo, product name or a person and at the same time making the assets Search Engine Optimized (SEO).

Consistency & Findability

Naming conventions can be quite simple or complex, depending on the collection or collections of images you are naming. The most important aspect of naming files is consistency. In order to follow one naming pattern through an entire collection, it's important to think about your entire collection and plan ahead.


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Learn more about Naming Conventions in our white paper. Click below to start download.

Naming Conventions for Photos


Topics: Digital Asset Management, Tips, QBank

Sofie Samrell

Written by Sofie Samrell

QBank's Marketing Manager since early 2016. Sofie has a passion for marketing, communications, and of course, DAM.



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